Why 100 Design Was The Best London Trade Show This Year! FEAT

Why 100% Design Was The Best London Trade Show This Year!

Celebrating design at 100% Design: Recap the best moments of the UK’s biggest trade event for architects and designers!

Sadly, 100% Design September has come to an end. The event was a journey filled with the most beautiful stands, that gathered the most interesting architects, interior designers and design lovers from all over the world in London. The interior design show was really important to see which interior design trends will be rocking next year and of course, DelightFULL was one of the trendsetters since it showcased some new lighting designs at this year edition that have caught everyone’s attention. So, let’s take a look at the highlights of the best London trade show.


RELATED: 100% DESIGN SEPTEMBER 2017: DELIGHTFULL TAKES OVER LONDON!


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Olympia was again the home of the design and architectural fair which spotlights both new and established names. Dressed up for the occasion, Olympia was absolutely stunning!

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This year we saw some of the most incredible stands, as everyone brought a lot of novelties and trends to the furniture fair. This year’s theme was Elements and celebrated all the parts that contribute to the success of a product, from the design basics to the components, from the materials to the development processes.

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There were five sections: Interiors, Workplace, Kitchens & Bathrooms, Design & Build and Emerging Brands. For the first time, the event hosted Dealer Day, a professional programme of meetings, seminars, and talks.

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The Best Stand

Of course, the most trending pieces were from DelightFULL and Essential Home. The Portuguese brands brought plenty of surprises for everyone, showcasing exquisite design furniture and modern interior design references. 

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What has captured the interest of all design lovers at DelightFULL’s stand this year were the new lighting designs: Turner chandelier – a custom-piece – and Hendrix pendant lamp – a new mid-century modern lighting design inspired by the millions of vinyl records sold by the famous American guitarist Jimi Hendrix.

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The Best 100% Design Talk

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The show opened with Michael Young, who appeared in conversation with 100% Design Content Editor Max Fraser. The designer presents his latest design Roxanne, created with Italian furniture brand Gufram. The piece takes inspiration from The Police’s song of the same name, as well as 1970s disco décor.


BACK TO THE FIRST DAY: 100% DESIGN SEPTEMBER HAS ARRIVED AND HERE’S WHAT’S HAPPENING


You can visit our Pinterest boards in order to get more inspirations. Get more ideas for your projects and find functional, stylish and sizable lighting and furniture choices. Make sure to download our ‘Interior Design Tips for a Well-Lit Home‘ eBook!


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