Marco Piva | An Exclusive Insight Into The Italian Designer
Marco Piva is currently one of the world’s top references regarding Italian design. With singular features, the Italian designer and architect are known for having all the good ingredients in his projects – an exciting, fluid and functional language transpire through his architectural creations, product design and interior design. Today at Unique blog, we’re going to let you have a peek at the mind of one of the best Italian designers.
“I do believe that the roots of the Italian approach to Architecture and Design come from giants like Leonardo Da Vinci, Brunelleschi, Leon Battista Alberti, Palladio“
“Architecture, interior and product design merge in an asynchronous process to reach a unitary work, that assures continuity and fluidity of language in both stylistic and functional terms. I feel like a “director of an orchestra “, where music ” the project ” it is conceived creatively. That’s what I love most of my job.”
“What they expect from us is a “special touch“ some “genetic design contribution” generated by our Italian Culture, link to an idea of life Style that is exclusively Italian. Our studio develops its activities starting first from the “background” of a specific territory if we talk about Master Planning, of a specific character of the surrounding city if is an architecture, of the mean of a new product if is the case of a piece of industrial design.”
“The biggest challenge was to preserve its historical background, formally linked to the Belle Epoque architectural style, and at the same time connecting it to the modern buildings around, such as the Pirelli or Torre Galva, symbols of modern Milan architecture and to the new development of Milano Porta Nuova in the background.My intention since the beginning was, respecting the design timeline, to bring back this famous Hotel to its past splendour, launching it in the contemporary era, searching for a balance between the old and the new within a dynamic relationship of shapes, spaces and materials. ”
“It does not make any more sense, today, to talk about design as an end in itself. The trend of the future will be to put creativity and technology at the service of the more general expectations creating new cities, architectures and design products that will be conceived and realised starting from ethic to achieve aesthetic and function. All world is here to be redesign for better.”
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