{"id":10017831,"date":"2024-04-04T08:40:15","date_gmt":"2024-04-04T08:40:15","guid":{"rendered":"https:\/\/www.delightfull.eu\/blog\/?p=10017831"},"modified":"2024-04-04T08:40:15","modified_gmt":"2024-04-04T08:40:15","slug":"design-insider-interview-with-oleg-klodt-and-anna-agapova-of-oa-design","status":"publish","type":"post","link":"https:\/\/www.delightfull.eu\/blog\/2024\/04\/04\/design-insider-interview-with-oleg-klodt-and-anna-agapova-of-oa-design\/","title":{"rendered":"Design Insider: Interview With Oleg Klodt and Anna Agapova of O&A Design"},"content":{"rendered":"\n

Oleg Klodt and Anna Agapova<\/strong>\u00a0<\/em>are, respectively, the Founder and Creative Director of\u00a0Oleg Klodt Architecture & Design<\/strong><\/em>\u00a0with offices in\u00a0London and Moscow.<\/strong><\/em>\u00a0It\u2019s our pleasure to present this amazing interview with O&A Design Studio Creators in partnership with\u00a0CovetED<\/strong>!<\/p>\n

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Even though they are Business Partners they describe their Work Process in different manners, but with the same purpose.\u00a0Koldt<\/strong>\u00a0refers \u201cI am fully involved in the process of creativity and enjoy both the process and the result equally. Perhaps the most interesting thing is for me to solve complex psychological problems. Working on the\u00a0project<\/strong><\/em>, we literally live on it. We lie down on the bed, enter the dressing room, climb into the closet. So we try to understand what is convenient and important for a person\u201d. The Creative Director Anna Agapova \u201cexperiences catharsis at the moment when I am already in the finished interior. I am a tactile person, it is important for me to physically experience the interior, to enjoy shades, textures, semitones and nuances. Even after so many years of experience, for me, this moment is akin to the feeling that a child experiences when opening a\u00a0Christmas<\/strong>\u00a0present \u2013 a fairy tale, magic, magic and awe\u201d.<\/p>\n

\u201cWhen you create a project for a person, you must understand his rhythm of life, what he does and what he really needs. At the same time, in my opinion, the interior should not be a visible designer. After all, we do not express ourselves in the profession, we create beautiful space and beautiful things for very specific people\u201d. Oleg Koldt<\/em><\/p>\n

Even though the Oleg Klodt Architecture & Design is, nowadays, a Solid\u00a0Design Studio<\/strong>\u00a0in a fast-growing expansion things weren\u2019t always so brightly, Kold remember that in 2008 during the Economic Crisis that affected the World, the number of orders decreased which led to some complicated times, but despite the harsh times that led to some sacrifices, Koldt is now very grateful to this crisis because during this period he realized what he like to do and this made him work harder to salvage the business. It was during this tumultuous time that the Studio managed to implement a project that immediately got on the page of the leading interior publications and received a number of professional awards, which gave a qualitative impetus to the development of this top architectural bureau.<\/p>\n

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Oleg Klodt and Anna Agapova, Leaders of O& A Design Studio
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Anna Agapova wasn\u2019t with Oleg Klodt Architecture & Design Studio in 2008, but she also shared a story of her recent past that made her learn but also fall in love once more for this industry: \u201cAlmost a year ago, I moved from Moscow to London to manage our international O & A Design office, which is a challenge for me. I had to adapt not only to the language, but also to the culture, peculiarities of building a business and, most importantly, to a completely new type of customer, interaction with which is the key to success in interior design (\u2026) I often hear the surprise of my colleagues, who tell us about what we do and the interiors, and produce our own\u00a0interior collections<\/strong>, enter into unusual collaborations. Of course, everything does not always work out, it is a big and difficult way of trial and error, but after all, our life is not a draft, it is one, the other will not, therefore you need to try. My motto: \u201cDo what you must and come what may.\u201d<\/p>\n

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Showroom O&A London, Design Centre Chelsea Harbour<\/em><\/p>\n

Following this moto by Agapova, Oleg Klodt Architecture & Design accomplished in 2018 one main Business Goal when they released the first textile collection with Holland & Sherry, whose nearly two centuries of experience in the production of exclusive fabrics have no analogues in the\u00a0world market.<\/strong>\u00a0This first collection was devoted to Scotland and, in nine designs, this collection told the story of a journey through this amazing land. This project is being led by Agapova that, now his engaging in the second collection called \u201cCities\u201d, in which she will try to convey the feeling of every beloved city throughout the master of fabrics.<\/p>\n

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Residential house in Usovo, Moscow<\/em><\/p>\n

Proud of this accomplishment, Koldt continues to look further and is still searching for new ways to grow the business. Even though he is satisfied with everything that was done and wouldn\u2019t attempt to go back in time to fix something, Koldt understands that time is rushing inexorably forward and he still wants to accomplish plenty. That\u2019s why Oleg and his Studio are starting to grow from private projects to cooperate with developers to do\u00a0more commercial projects and even public spaces.<\/a><\/strong><\/p>\n

\u201cIt is incredibly exciting to solve new problems, to communicate with different types of customers.\u201d Olek Koldt<\/em><\/p>\n

But does this continuous change in the business structure affects the motivation of the two leaders of this project? Not in the slightest way. The studio is expanding their business, but the motivation is well beyond the normal standards and we\u2019re not only talking about individual motivation, but also about a collective motivation: \u201c Well, creating an interior is always a co-creation. For example, a musician, painter, sculptor or dancer create their own works on their own, they are engaged in pure art. In\u00a0architecture and design<\/strong>, everything is different. You can not create in a creative vacuum, you should always be in dialogue with the customer. Trust is the foundation on which a beautiful and viable interior is built.\u201d<\/p>\n

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Residential house in Bykovo, Moscow<\/em><\/p>\n

This lead to a talk about the\u00a0Creative Process of this Studio<\/strong>\u00a0and these two Leaders. Koldt loves to revisit spaces he created so he can reflect on his work and what the clients latter altered in it. This proves that Design is an Ever-Changing Industry, so what is created today can be changed tomorrow. This could be damaging for any Designer\u2019s mind, but Koldt takes the higher road on this position and clearly defends that \u201ca good interior is flexible\u201d and that is all he need to know to continue to do his work.<\/p>\n

This idea is shared by Agapova that admits that for 20 years, Oleg Klodt Architecture & Design have accumulated vast experience in creating unique items for their own design projects and this experience has helped the studio understand what is really lacking in the market. But they now that this past experience is not a legacy but rather an opportunity to improve because\u00a0design<\/strong><\/a>\u00a0is changing constantly. That\u2019s why they didn\u2019t decide to stay in their safe zone in Moscow, but rather opened an international office in London and launched their own collection of furniture, lighting, textiles, wallpaper and carpets under our own brand O & A London.<\/p>\n

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Credits by Oleg Klodt\u00a0<\/strong><\/h6>\n

Even though they admit that\u00a0Design is Changing<\/strong>\u00a0and that they are expanding their Core Business, Oleg Klodt Architecture & Design still is a name to be reckoned with within the Interior Design Industry. This studio regularly publishes their projects in leading professional media outlets and have friendly relations with all publishing editors. A big part of being successful is showing and someone can do right and that\u2019s why this studio loves to share with their world their design vision. They pat great attention to social networks, because the world has changed and, if earlier publications in such magazines as Elle Decoration and Architectural Digest were the key to getting new customers, now this is not so. The presence on the pages of these respected media is more fashionable and serves to maintain the focus of the\u00a0brand<\/strong>.<\/p>\n

This vision is shared by Agapova that cements the work that the studio has done to create a world-known brand in all media outlets: \u201cWe were one of the first architectural bureaus in Russia that took on not only a PR specialist but also began working with international PR agencies. Looking through the pages and websites of foreign publications, I often wondered why so few of our compatriots are published on the pages of international publications because over the past 20 years we have a lot of good designers and decent projects. The problem is in the weak PR.\u00a0Design and architecture<\/strong><\/a>\u00a0are very complex art forms, they are not easy to communicate to the general public.\u00a0Designers<\/strong>\u00a0are visuals, they create pictures, but only a handful can bring their ideas. This requires mediators that can help spread the word\u201d.<\/p>\n

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Apartment in Barcelona, Spain<\/em><\/p>\n

This amount of projects required many sources of inspiration. Not only for the creative process, but also for the practical application of the concepts\/ ideas and the marketing work that must be done adjacently. Koldt and Agapova both agree that a time alone is the better way to gain inspiration and to master a plan of attack, but they also agree that teamwork and brainstorming is also an essential part of this studio\u2019s\u00a0inspirational and creative journey!<\/strong><\/p>\n

And \u201cthe people machine\u201d is a very big part of this studio\u2019s daily life. The staff of the Moscow and London offices of Oleg Klodt Architecture & Design has about 100 people and all of them are involved in a certain part of any project. That\u2019s why this studio proud themselves of presenting a full cycle for any project because through several people they are always involved!<\/p>\n

The mechanisms of this process is better explained by Agapova: \u201cSince Oleg is an architect and I am a designer, the work on each project is built in this way: Oleg creates a shell, and I fill it. Our bureau is a huge clockwork, cohesively working on bringing the project to life, right down to the slippers beside the bed. This is a system where not just a beautiful interior is developed, but the entire service sector is offered to the client so that nothing will disturb them. Already in the first stage of the project, we offer maximum visualization and create 3D images of the future interior. After that comes a massive project bundling unit and specifying all the beautiful things in the image. Then the architecture department, the project implementation department, the management department, which monitors each stage, come into play. We also have an art department that picks up all the pieces of art and decor for the interior<\/em>.\u201d<\/p>\n

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And what would Oleg Klodt Architecture & Design say about trends in the design world? In an\u00a0Architectural Point of View<\/strong>, Koldt defends since the end of the last century, new styles did not appear in the interiors. The last was deconstructionism. Further on, the well-known styles, read in a new way, began to enter into fashion. Everything develops cyclically, in a spiral: first the classics become fashionable, then\u00a0Art Deco<\/strong>, then the avant-garde of the 1960\u201370s comes into vogue \u2026 Because of the general pace of life, which accelerates every year, styles alternate more often and even sometimes shuffled. But each time, appearing again, they have transformed thanks to the new technologies that appeared during this time.<\/p>\n

Agapova is a bit more technical in her\u00a0trend<\/strong>\u00a0prediction because although she admits it\u2019s impossible to predict today what style will become fashionable tomorrow, it\u2019s easy to assume that high-tech items will become increasingly in demand. These items will be able to fit into any space and they will certainly be environmentally friendly and economical in terms of energy consumption. All in all, Agapova believes that the growing trend will be a design trend capable of solving many problems.<\/p>\n

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Speaking about her Clients, both Agapova and Koldt have a very clear image of what they are: \u201cThey are educated, intelligent people who conscientiously perform their \u201cwork of the customer\u201d, that is, they try to convey their vision as clearly as possible, wishes that can argue, but also hear and find compromises. In such a dialogue, ideas are always born and breakthroughs happen.\u201d<\/p>\n

Even though they are two\u00a0Big Names in the Design Industry<\/strong>, Agapova and Koldt have some top design inspirations. They named their love for the furniture British designer Falkner, but also for the works of the British master Valeria Nascimento. But overall, American Design is closer to the Studio and Koldt, therefore top names like Herv\u00e9 Vaan der Str\u00e4eten, Eric Schmitt, Holly Hunt and Jean de Merry Galleries are at the top of their\u00a0design preferences.<\/strong><\/p>\n

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We hope you liked our article about: Design Insider: Interview With Oleg Klodt and Anna Agapova of O&A Design<\/em><\/span><\/h2>\n

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\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"

Oleg Klodt and Anna Agapova\u00a0are, respectively, the Founder and Creative Director of\u00a0Oleg Klodt Architecture & Design\u00a0with offices in\u00a0London and Moscow.\u00a0It\u2019s our pleasure to present this amazing interview with O&A Design Studio Creators in partnership with\u00a0CovetED! Even though they are Business Partners they describe their Work Process in different manners, but with the same purpose.\u00a0Koldt\u00a0refers \u201cI am fully involved in the process of creativity and enjoy both the process and the result equally. Perhaps the most interesting thing is for me […]<\/p>\n","protected":false},"author":29,"featured_media":10017841,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":"","_links_to":"","_links_to_target":""},"categories":[6291],"tags":[6950,1024,10174,11580,11188,11581],"acf":[],"_links":{"self":[{"href":"https:\/\/www.delightfull.eu\/blog\/wp-json\/wp\/v2\/posts\/10017831"}],"collection":[{"href":"https:\/\/www.delightfull.eu\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.delightfull.eu\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.delightfull.eu\/blog\/wp-json\/wp\/v2\/users\/29"}],"replies":[{"embeddable":true,"href":"https:\/\/www.delightfull.eu\/blog\/wp-json\/wp\/v2\/comments?post=10017831"}],"version-history":[{"count":3,"href":"https:\/\/www.delightfull.eu\/blog\/wp-json\/wp\/v2\/posts\/10017831\/revisions"}],"predecessor-version":[{"id":10017843,"href":"https:\/\/www.delightfull.eu\/blog\/wp-json\/wp\/v2\/posts\/10017831\/revisions\/10017843"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.delightfull.eu\/blog\/wp-json\/wp\/v2\/media\/10017841"}],"wp:attachment":[{"href":"https:\/\/www.delightfull.eu\/blog\/wp-json\/wp\/v2\/media?parent=10017831"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.delightfull.eu\/blog\/wp-json\/wp\/v2\/categories?post=10017831"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.delightfull.eu\/blog\/wp-json\/wp\/v2\/tags?post=10017831"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}