{"id":21644,"date":"2016-01-26T17:38:14","date_gmt":"2016-01-26T17:38:14","guid":{"rendered":"http:\/\/delightfull.eu\/blog\/?p=21644"},"modified":"2016-01-26T17:38:14","modified_gmt":"2016-01-26T17:38:14","slug":"colour-trends-karl-johan-bertilsson-imm-2016","status":"publish","type":"post","link":"https:\/\/www.delightfull.eu\/blog\/2016\/01\/26\/colour-trends-karl-johan-bertilsson-imm-2016\/","title":{"rendered":"Colour Trends by Karl Johan Bertilsson at IMM 2016"},"content":{"rendered":"\n

IMM 2016 Edition<\/em><\/strong>, in Cologne, is finished but we attended the conference Colour Trends<\/a><\/em><\/strong> by Karl Johan Bertilsson<\/strong> and we got some ideas that we want to share with you!<\/p>\n

Source: Inspirations & Ideas<\/a><\/p>\n

Karl Johan Bertilsson<\/strong> has been working with colour for the past 18 years. As the Creative Director of the NCS Colour Academy, he has been assisting global corporations, universities and creative studios in over 70 countries with their colours and colour strategy. As one of the previous board of directors of the American colour trend association Color Marketing Group, a frequent speaker of colour and colour design in larger international and local events, and made several TV-Shows and written a number of articles published in design magazines and books around the globe.<\/p>\n

\"Colour<\/a>\"\"<\/a><\/p>\n

SEE ALSO:<\/strong>\u00a0TREND REPORT FROM IMM COLOGNE 2016: 10 MODERN LIGHTING BRANDS<\/a><\/p>\n

Karl started this talk saying that \u2018white is good but overrated\u2019. This is something that we respect but can\u2019t agree with. But let\u2019s continue\u2026 The speaker tried to catch our attention and to show the big importance of color by reminding that Google turned a greenish blue to a reddish blue and increased 200 Million. It really is important to make a distinction between passion intuition and rationality, like he said.<\/p>\n

\"Colour<\/a><\/p>\n

1977-y95r, Ferrari\u2019s color, is one of the most famous colors of the world. We need to be able to explain color differences like Coca-Cola red and Ferrari red but we also need to be aware that color is psychology. Red makes us nervous because we think about cars accidents and blood. Colors have big effects on us!<\/p>\n

\"Colour<\/a><\/p>\n

Color trends really have to do with market psychology and the way how people process colors. For instance, the tv series Orange is the New Black<\/em> caused people to start using more orange. People were prepared to receive orange as a trend.<\/p>\n

\"Colour<\/a><\/p>\n

Dr Leo Ober Ascher also says that trends are a psychological circle. The local color trend is normally different in other cities or countries. So, this is a matter of global influences: people everywhere tend to live in urban areas in small houses. Many of the trends are a mental state you want to escape. But of course that the digital world and social media are also crucial.<\/p>\n

You can visit\u00a0DelightFULL\u2019s Inspirations<\/span><\/a> Page\u00a0as well as our\u00a0pinterest<\/span><\/a>\u00a0boards in order to get more inspirations. Get more ideas for your projects and find functional, stylish and sizable lighting and furniture choices.<\/p>\n

\"\"<\/a><\/p>\n

\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"

IMM 2016 Edition, in Cologne, is finished but we attended the conference Colour Trends by Karl Johan Bertilsson and we got some ideas that we want to share with you! Source: Inspirations & Ideas Karl Johan Bertilsson has been working with colour for the past 18 years. As the Creative Director of the NCS Colour Academy, he has been assisting global corporations, universities and creative studios in over 70 countries with their colours and colour strategy. As one of the […]<\/p>\n","protected":false},"author":25,"featured_media":21648,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":"","_links_to":"","_links_to_target":""},"categories":[655,52],"tags":[4050,5835,324,5605,5792,5838,5836,5837],"acf":[],"_links":{"self":[{"href":"https:\/\/www.delightfull.eu\/blog\/wp-json\/wp\/v2\/posts\/21644"}],"collection":[{"href":"https:\/\/www.delightfull.eu\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.delightfull.eu\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.delightfull.eu\/blog\/wp-json\/wp\/v2\/users\/25"}],"replies":[{"embeddable":true,"href":"https:\/\/www.delightfull.eu\/blog\/wp-json\/wp\/v2\/comments?post=21644"}],"version-history":[{"count":0,"href":"https:\/\/www.delightfull.eu\/blog\/wp-json\/wp\/v2\/posts\/21644\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.delightfull.eu\/blog\/wp-json\/wp\/v2\/media\/21648"}],"wp:attachment":[{"href":"https:\/\/www.delightfull.eu\/blog\/wp-json\/wp\/v2\/media?parent=21644"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.delightfull.eu\/blog\/wp-json\/wp\/v2\/categories?post=21644"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.delightfull.eu\/blog\/wp-json\/wp\/v2\/tags?post=21644"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}