{"id":539,"date":"2012-04-23T10:05:40","date_gmt":"2012-04-23T10:05:40","guid":{"rendered":"http:\/\/delightfull.eu\/blog\/?p=539"},"modified":"2012-04-23T11:04:04","modified_gmt":"2012-04-23T11:04:04","slug":"design-project-at-milan-the-club-from-heineken","status":"publish","type":"post","link":"https:\/\/www.delightfull.eu\/blog\/2012\/04\/23\/design-project-at-milan-the-club-from-heineken\/","title":{"rendered":"Design Project at Milan: \u201cThe Club\u201d from Heineken"},"content":{"rendered":"\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter\" src=\"http:\/\/delightfull.eu\/blog\/external_data\/cropped\/Heineken-ODE-club.jpg\" alt=\"\" width=\"490\" height=\"200\"><\/p>\n<p><em>Not only a beer,       but a multidisciplinary brand<\/em>: this is <strong>Heineken<\/strong>,     the <strong>Dutch brand<\/strong> that reinvents itself every single day. Its last surprise is called \u201cThe Club\u201d,   the first project of their Open DesignExplorations.\u00a0 It consists in a pop up nightclub in the Tortona district, which brightened Milan\u2019s Design Week.<\/p>\n<p style=\"text-align: center\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter\" src=\"http:\/\/www.coolhunting.com\/2012\/04\/Heineken-ODE-Club-12-thumb-620x459-38650.jpg\" alt=\"\" width=\"496\" height=\"367\"><\/p>\n<p>\u00a0\u201c<strong>The Club\u201d<\/strong> is the result of a year\u2019s work, an ambitious collaborative research and design project that counted with the help of 19 club-going young designers from S\u00e3o Paulo, Tokyo, New York and Milan, with the supervision of the Heineken\u2019s Global Head of Design Mark van Iterson, along with Professor Buijs and six industry experts.<\/p>\n<p style=\"text-align: center\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter\" src=\"http:\/\/www.coolhunting.com\/2012\/04\/Heineken-ODE-Club-9b-thumb-307x461-38644.jpg\" alt=\"\" width=\"306\" height=\"461\"><\/p>\n<p>\u00a0From the variety of contributors, there are included not only students and young professionals, but also interior, product and fashion designers, architects and graphic designers.<\/p>\n<p>The selection was rigorous: \u00a0the crowd-sourced finalists presented their ideas at\u00a0Pecha Kucha events, at the end of which the team was selected. To enhance this project, the team visited clubs in all four of those cities.<\/p>\n<p>The share of ideas conducted to design elements brought to life in the pop up club.<\/p>\n<p style=\"text-align: center\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter\" src=\"http:\/\/www.coolhunting.com\/2012\/04\/Heineken-ODE-Club-11-thumb-620x412-38648.jpg\" alt=\"\" width=\"496\" height=\"330\"><\/p>\n<p><strong><em>Heineken shows, one more time, that creativity is also synonymous of success.\u00a0<\/em><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Not only a beer, but a multidisciplinary brand: this is Heineken, the Dutch brand that reinvents itself every single day. Its last surprise is called \u201cThe Club\u201d, the first project of their Open DesignExplorations.\u00a0 It consists in a pop up nightclub in the Tortona district, which brightened Milan\u2019s Design Week. \u00a0\u201cThe Club\u201d is the result of a year\u2019s work, an ambitious collaborative research and design project that counted with the help of 19 club-going young designers from S\u00e3o Paulo, Tokyo, [&hellip;]<\/p>\n","protected":false},"author":25,"featured_media":541,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":"","_links_to":"","_links_to_target":""},"categories":[52],"tags":[],"acf":[],"_links":{"self":[{"href":"https:\/\/www.delightfull.eu\/blog\/wp-json\/wp\/v2\/posts\/539"}],"collection":[{"href":"https:\/\/www.delightfull.eu\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.delightfull.eu\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.delightfull.eu\/blog\/wp-json\/wp\/v2\/users\/25"}],"replies":[{"embeddable":true,"href":"https:\/\/www.delightfull.eu\/blog\/wp-json\/wp\/v2\/comments?post=539"}],"version-history":[{"count":0,"href":"https:\/\/www.delightfull.eu\/blog\/wp-json\/wp\/v2\/posts\/539\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.delightfull.eu\/blog\/wp-json\/wp\/v2\/media\/541"}],"wp:attachment":[{"href":"https:\/\/www.delightfull.eu\/blog\/wp-json\/wp\/v2\/media?parent=539"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.delightfull.eu\/blog\/wp-json\/wp\/v2\/categories?post=539"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.delightfull.eu\/blog\/wp-json\/wp\/v2\/tags?post=539"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}