{"id":7723,"date":"2013-12-13T00:58:43","date_gmt":"2013-12-13T00:58:43","guid":{"rendered":"http:\/\/delightfull.eu\/blog\/?p=7723"},"modified":"2013-12-13T10:36:15","modified_gmt":"2013-12-13T10:36:15","slug":"iconic-lighting-furniture-concept-store-confident-living","status":"publish","type":"post","link":"https:\/\/www.delightfull.eu\/blog\/2013\/12\/13\/iconic-lighting-furniture-concept-store-confident-living\/","title":{"rendered":"Iconic Lighting &#038; Furniture Concept Store: Confident Living"},"content":{"rendered":"\n<p><a href=\"http:\/\/delightfull.eu\/blog\/wp-content\/uploads\/conf.png\" title=\"\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-7729\" alt=\"confident living\" src=\"http:\/\/delightfull.eu\/blog\/wp-content\/uploads\/conf.png\" width=\"670\" height=\"341\" srcset=\"https:\/\/www.delightfull.eu\/blog\/wp-content\/uploads\/conf.png 670w, https:\/\/www.delightfull.eu\/blog\/wp-content\/uploads\/conf-662x337.png 662w, https:\/\/www.delightfull.eu\/blog\/wp-content\/uploads\/conf-300x153.png 300w\" sizes=\"(max-width: 670px) 100vw, 670px\"><\/a><\/p>\n<p>The future proves to be each more online. Confident living is a great example of how it can turn in a successful business. Anni P\u00e5hlman tell us how it happened.<\/p>\n<p><b>What is the concept of the store?<\/b><\/p>\n<p>Confident Living offers the broadest product range within quality furniture &amp; interior design in Northern Europe. <b><\/b><\/p>\n<p><b>How the project came about and how it\u00a0developed over time?<\/b><\/p>\n<p>The company was founded by Anni Pahlman (CEO),       her husband Bjorn Spenger (Marketing Director),     and her brother Joakim Pahlman (Sales Director). Confident Living has since its launch in December 2012 grown very fast,     and is today one of Sweden\u00b4s leading online retailers within furniture, lightning &amp; interior design.<b>\u00a0<\/b><\/p>\n<p><b>What were the trends that influenced you more over the years?<\/b><\/p>\n<p>Vintage is currently one of the hottest trends in Sweden. We see clearly that brands such as Nordal or House Doctor sell very well.\u00a0The reason is that these brands have a clear and\u00a0distinct approach to this trend. <b><\/b><\/p>\n<p><b>What\u00a0did you\u00a0find at Delightfull that made you\u00a0represent it?<\/b><\/p>\n<p>Delightfull Lamps have uniqe lamps that are contemporary. We really look forward to work with the brand. <b><\/b><\/p>\n<p><b>Who is the\u00a0 kind of public who visit the store?<\/b><\/p>\n<p>Confident Living has brands within the mid-range to high-end segment. The usual customer is a woman between 25 to 55 years.<\/p>\n<p><b>What\u2019s new \/ future projects?<\/b><\/p>\n<p>We will expand to four new countries during 2014, and will work kard to make the sales process even easier for the consumers. We will also continue working with 3D-visualisation for furniture and lighting.<\/p>\n<p><b>In which\u00a0fairs we can find you next year?<\/b><\/p>\n<p>We only show up at fairs as buyers. But we will open a new showroom during 2014 where you will be able to find the fantastic products from Delightfull Lamps!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The future proves to be each more online. Confident living is a great example of how it can turn in a successful business. Anni P\u00e5hlman tell us how it happened. What is the concept of the store? Confident Living offers the broadest product range within quality furniture &amp; interior design in Northern Europe. How the project came about and how it\u00a0developed over time? The company was founded by Anni Pahlman (CEO), her husband Bjorn Spenger (Marketing Director), and her brother [&hellip;]<\/p>\n","protected":false},"author":25,"featured_media":7728,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":"","_links_to":"","_links_to_target":""},"categories":[5],"tags":[1990,1991,1992,573,1993],"acf":[],"_links":{"self":[{"href":"https:\/\/www.delightfull.eu\/blog\/wp-json\/wp\/v2\/posts\/7723"}],"collection":[{"href":"https:\/\/www.delightfull.eu\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.delightfull.eu\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.delightfull.eu\/blog\/wp-json\/wp\/v2\/users\/25"}],"replies":[{"embeddable":true,"href":"https:\/\/www.delightfull.eu\/blog\/wp-json\/wp\/v2\/comments?post=7723"}],"version-history":[{"count":0,"href":"https:\/\/www.delightfull.eu\/blog\/wp-json\/wp\/v2\/posts\/7723\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.delightfull.eu\/blog\/wp-json\/wp\/v2\/media\/7728"}],"wp:attachment":[{"href":"https:\/\/www.delightfull.eu\/blog\/wp-json\/wp\/v2\/media?parent=7723"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.delightfull.eu\/blog\/wp-json\/wp\/v2\/categories?post=7723"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.delightfull.eu\/blog\/wp-json\/wp\/v2\/tags?post=7723"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}