HOK is a masterplan in the world of design. A global design, architecture and planning firm. Always one step ahead when it comes to the world of design HOK. Inspired to create the best of the design community, HOK design is a design giant when it comes to delivering solutions that inspired others.
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As hospitality designers, HOK begins each project by understanding what makes its location a destination. What is the history of the site? Who are the local people? What is the art scene? What is the political situation? – are just some of the pertinent questions that they make. For each project, HOK need to understand the place before it starts to build something beautiful.
From the several accolades the firm has collected, one of the highlights is the 2019 Firm Award from the American Institute of Architects, the Best Airport in the Middle East and the 2018 Healthcare Design Awards. Recently, they went on a four-year “business trip” to Shanghai to harvest hotel projects for their New York design team from a rapidly growing China market.
“The most challenging time in my career was right after the economic crash of 2008. I was working in New York at the time and I was afraid to answer the phone for fear that another client was calling to halt a project. Ultimately, I went on a four-year “business trip” to Shanghai to harvest hotel projects for our New York design team from a rapidly growing China market.”
HOK to My Design Agenda
The hotels they design are always branded, such as the award-winning Rosewood Abu Dhabi. In terms of the architect and designer, HOK is their brand. As the design lead on their projects, HOK works with speciality consultants to ensure our design is properly executed.
For HOK, in the future, their designs will be more inclusive and thoughtful. This is possible to achieve by seamlessly bringing together a breadth of disciplines including planners, architects, interior designers, landscape architects and designers of every scale from lighting and graphics to staff uniforms and tabletops so that no detail is left to chance. They would like for all projects to reflect their concern for the global environment at every scale.
Original Article: My Design Agenda
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