“Cultural trainer. Artist. Non-conformist. These are just some of the expressions attributed to the world famous designer Karim Rashid.” For him, design serves a purpose in molding human experience with a touch of contemporary realness that can’t be forgotten.
“For the longest time design only existed for the elite and for a small insular culture. I have worked hard for the last 20 years trying to make design a public subject.”
For him, what sets a piece apart from any other is their functionality and how they make people’s lives easier. They have to be comfortable and with a good technological process, minimal but sensual and human.
Eachprojectandcollection is different and generally the design process is different as well. Their diversity gives him the ability to cross-pollinate ideas, materials, behaviors, aesthetics and language from one typology to the another. From concept to 3D renderings done by his talented team, the end result turns into perfection every time.
“I believe that everything that is physical and new must contribute to reflect and embrace the digital age in one way or another, be it a production method, a new material, or a digital language, a new way of living. (…) People like to assume that design moves with more superficial trends, but it is technology that drives us. The industrial project is led by designers who embrace new technologies, whether it is a chemical material, production method, or mechanical invention. My designs are based on the latest manufacturing methods.”
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