Pantone Color of the Year 2024: A Tone that Highlights our Desire for

The world’s authority on color has spoken: 2024 is the year of “Peach Fuzz. Pantone Color of the Year is a tone that highlights our desire for compassion and well-being

Pantone

In its announcement on Thursday, the Pantone Color Institute designated the color of the year, emphasizing our collective yearning for empathy and interpersonal bonds in the upcoming year. As per the influential color consultancy, a solitary hue stands out in fulfilling this desire: Pantone characterizes the orange-pink shade as tender, inviting, and snug, possessing a nuanced sensuality and heartfelt quality.

Peach Fuzz, a “velvety peach tone” is meant to represent “our desire to nurture ourselves and others” and “whose all-embracing spirit enriches mind, body, and soul.”

“In seeking a hue that echoes our innate yearning for closeness and connection, we chose a color radiant with warmth and modern elegance. A shade that resonates with compassion, offers a tactile embrace, and effortlessly bridges the youthful with the timeless,” said Leatrice Eiseman, Pantone’s executive director, in a news release.

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In selecting the color that will define the upcoming year, Pantone meticulously evaluates burgeoning trends spanning various sectors. Specialists delve into realms such as the entertainment industry, films in the making, emerging artists, fashion landscapes, diverse design spheres, aspirational travel hotspots, evolving lifestyles, socio-economic factors, and an array of other influential elements.

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“Influences may also stem from new technologies, materials, textures, and effects that impact color, relevant social media platforms, and even upcoming sporting events that capture worldwide attention,” the company said.

Pantone’s colors of the year end up shaping product development and consumer decisions in fashion, industrial and interior design, product packaging and other industry areas.

Pantone previously picked Viva Magenta for 2023 and Very Peri for 2022.

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“At a time of turmoil in many aspects of our lives, our need for nurturing, empathy and compassion grows ever stronger as does our imaginings of a more peaceful future. We are reminded that a vital part of living a full life is having the good health, stamina, and strength to enjoy it,” said company vice president Laurie Pressman. We needed a color “whose gentle lightness and airy presence lifts us into the future,” Pressman added.