Even the balusters are coated in 24-karat gold!
Step into Luxury: Chanel Unveils Its Inaugural Standalone Store in the U.S., a Tribute to Elegance and Innovation. Nestled at 730 Fifth Avenue in New York City, the meticulously crafted space, envisioned by renowned designer Peter Marino, pays homage to Chanel’s rich heritage and iconic founder, Coco Chanel. From nods to her lucky number five to echoes of her legendary Parisian abode at 31 Rue Cambon, every detail exudes the brand’s signature sophistication and timeless allure.
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The new Chanel store on Fifth Avenue is the first in the U.S. to be dedicated to jewelry and watches. The interiors, by Peter Marino, were inspired by the house’s historic workshop and retail space on the Place Vendôme, in Paris.
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Brubeck Spiral Chandelier | DelightFULL
Nestled within the iconic Crown Building, an architectural gem echoing the French Renaissance Revival era of 1921 (coincidentally, the birth year of Chanel No. 5), lies a charming two-story boutique. Its façade boasts meticulously crafted honed and grooved black granite, drawing attention from passersby. Step inside, and you’re enveloped in an opulent ambiance, adorned with a captivating blend of gold and black hues. Every detail speaks of elegance, with accents of rock crystal—a cherished material dear to Gabrielle Chanel—skillfully incorporated by the venerable design firm and long-standing Chanel collaborator, Goossens.
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A staircase leading to the mezzanine floor features custom balustrades crafted from 24-karat gold framed plates of rock crystal by Goossens.
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Wormley Side Table | Essential Home
Collaborating closely with Chanel, Marino has meticulously curated a breathtaking collection of contemporary and fine art that graces the store’s interior. Among the showcased pieces are creations by the esteemed André Dubreuil and the talented Iranian-American painter Y.Z. Kami. Complementing these artistic treasures are carefully selected antiques, custom furniture, and lighting fixtures, all of which contribute to the store’s enchanting atmosphere. Step into the grand gallery room, where each corner exudes sophistication and style. Explore the four dedicated fine-jewelry salons, two of which boast hand-painted coromandel-style lacquer walls, paying homage to the iconic screens adorning Chanel’s legendary apartment at 31 Rue Cambon. And for those with a penchant for luxury timepieces, the watch salon offers a haven of horological excellence.
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A private jewelry salon features Tang Dynasty ceramic camels and “Tweed” lamps by Delos & Ubiedo.
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The store’s interiors echo the look of Gabrielle Chanel’s apartment at 31 Rue Cambon, in Paris. One of the fine-jewelry salons features a contemporary ebonized wood writing desk.
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Miles Floor Lamp | DelightFULL
This newly unveiled Chanel flagship isn’t just a store; it’s a true urban oasis, infusing the vibrant spirit of Paris into the heart of the city that never rests. With its captivating allure, this stunning space is an absolute must-visit, beckoning you to immerse yourself in its beauty and charm. Don’t miss out on experiencing this exquisite destination—it’s far too enchanting to overlook.
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