Another new opening in London, the Valextra store opened at London’s Mount Street looking like a stunning dream house! The designer of the project was the London-based studio of Canadian designer Philippe Malouin, who created an amazing domestic look for its new home.
IMAGE SOURCE: WALLPAPER
IMAGE SOURCE: WALLPAPER
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Sara Ferrero, the brand’s CEO, and the art director Susanna Cucco always admired Philippe’s work, so they worked together with the designer to achieve this amazing result. “We like the way he works with materials, his pure and graphic approach to design, but also the sophisticated way he combines texture and colours.” Malouin decided to create a space with a domestic environment, creating an intimate language that combines materials and colours to celebrate the exquisite Valextra product.
IMAGE SOURCE: WALLPAPER
In the store you can find several architectural elements and motifs from his ongoing design research, such as the axonometric MDF wall, which forms a sculptural backdrop for the collection, brushed brass shelves serve as a display for suitcases and larger bags, with a pink padded wall as the background. In the center you can find small leather goods displayed on powder pink concrete modules. The domestic touch it’s everywhere, such as his ‘Gridlock’ chandelier, designed for Roll & Hill – or the small sitting room at the back of the space, furnished with vintage Giò Ponti chairs, Max Lamb’s ‘Marmoreal’ coffee table and Malouin’s ‘Mollo’ sofa for Established & Sons.
IMAGE SOURCE: WALLPAPER
“I think that Valextra is a very architectural, minimal brand, and the shop needed to reflect those qualities,” said Malouin. The colour scheme is at the same time muted and diverse, with a light blue mohair carpet uniting the space, populated with a palette of pink, green and gray that enhances and complements the textured leather of the collection. “The china finish on the edges look like architectural sketches that draw and outline the bags.”
IMAGE SOURCE: WALLPAPER
Valextra CEO Sara Ferrero, to celebrate the launch of the store, reunited the art and design world, with Daniel Arsham, Wallpaper* Editor-in-Chief Tony Chambers and curator Maria Cristina Didero joining the event.
IMAGE SOURCE: WALLPAPER
Source: Wallpaper
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