The Turkish firm URAStudio was involved in the designed the fashion store Cashmere in Love in Istanbul, Turkey, and left everyone surprised with the result. The combination of brass, geometric patterns, and white color gave a completely different look to this space.
Are you ready to discover this store?
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IMAGE CREDITS: ALI BEKMAN
Cashmere in Love is a Turkish brand for knitwear for women founded in Istanbul in 2007. Its boutique in Bebek is 55 square metres and needed a new face. So URAStudio tried to build an image that could fit the concept of the brand.
IMAGE CREDITS: ALI BEKMAN
“The flagship store is designed as an exciting retail space that lets customers experience the spirit of art, travel, craftsmanship and subtle luxury the brand is identified with,” said the firm.
IMAGE CREDITS: ALI BEKMAN
The key element of the project is an installation composed of geometric cut-outs that cover an entire wall. This element is angled slightly to create storage space behind. Besides the storage space, the structure brings light into the store.
IMAGE CREDITS: ALI BEKMAN
In the front of the boutique, an asymmetrical brass shelving system appears to step down from the ceiling.
Along the store, you can see triangular racks made out of brass, where the clothes are hung.
IMAGE CREDITS: ALI BEKMAN
As no clothes shop can exist without mirrors, here you have floor-to-ceiling ones that not only visually enlarge the space but also serve as a backdrop for the brand’s clothing.
IMAGE CREDITS: ALI BEKMAN
To help building this modern and minimalist concept you have the marble counters and the seamless terrazzo floor.
IMAGE CREDITS: SAVOTOUR
The responsible for this project, was founded in 1995 by Emir Uras in Los Angeles, but are now based in Istanbul.
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