Diesel Lamp; Foscarini Lighting and Furniture collections
We wonder if there is no problem about seeing the name of Diesel lamp associated to Foscarini, since these two names have made from 2009 a license to develop and distribute Lighting and Furniture collections and create Diesel Lamp.
Renzo Rosso, Diesel’s president, explained in these terms: “Diesel is a lifestyle brand, the consumer that we chose not just for the product but also for what the brand represents: the lifestyle, the values, the ironic approach, irreverence, unusual and creative”.
He adds: “We decided to enter in this adventure to offer our consumers the possibility to express their selves and personalize their home with prochain products.”
Renzo Rosso explains its choice. “We looked for partners for a long time to satisfy our exigencies in terms of quality and know-how. Moroso and Foscarini represent two realities leaders in design sector”.
Carlo Urbinati and Alessandro Vecchiato, Foscarini owners, say: « Diesel’s collection is for us a new line which difference from Foscarini collection inside design and style and it’s conceived for other parts of the market. Our long experience in the lighting area, its distribution dynamic structure and its position firmed about the market bring Foscarini to commercialization with collection “Successful Living from Diesel lamp”.
From this union was born a collection of design lighting of a great esthetic quality.Over 50 models, more than 20 different materials and more than 30 designers come together to form a collection of individual lamps, each with a unique story to address a need with striking beauty. With a surprising visual simplicity, often the result of complicated but concealed technology, Foscarini’s lamps have an impeccable logic that goes beyond the conventional and the commonplace.