Two friends from Tokyo decided to create a design concept based on stories. YOY is the result of innovation and inspirational design.
Stories and plots are usually in books. But Naoki Ono and Yuuki Yamamoto are always challenging that reality, by telling themselves stories in design objects. Based in Tokyo, their design studio, YOY, is the personification of words into modern and contemporary products. Their creativity is increasing and the studio is still a baby child, with only one year. But their imagination is endless.
Between a space and a product there’s always room for a story. That’s the motto that guides their work. YOY was founded after they travel to a congress in Milan, behind a clear brainstorm. And then the ideas came to life with an innovative and easy background. These two friends always look for products which are acceptable and comprehensible for the general public.
“Peel” is the name behind the creation of a unique lamp, which take people to another page. This object can guide you to another dimension, as all their creations. From “Peel” to “Scribble”, a table mat that seems to be some draft or misaligned composition or to “Blow”, a wall rack that appear to be a book that wind destroyed, everything has a story.
Now, words are no longer the restricted field of writers. Designers are also able to put them together to build a reality that is innovative and outstanding.