Since 2006, AIGA SF has organized San Francisco Design Week to celebrate and showcase the Bay Area’s broad influence on the design world and beyond. The event engages a diverse community of over 20, 000 Bay Area design professionals, entrepreneurs, students, and the wider public.
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“For the past several years Manual has been an official sponsor of San Francisco Design Week. We have created the event’s brand identity in addition to the annual campaign communications. Each year we have looked for ways to communicate and visualize design in a physical manner and incorporate typography in different ways within the imagery.”
In time, all of the best ideas of branding are cool and innovative. The dream team that did this played around with cool colours and bright smart sleek lines. The main purpose is that would feel that is all part of the same brand in which case you had to see one separate from the other and still be able to make a connection. Congrats 😉
