Claridge’s hotel promise to everyone a “magical experience” this Christmas, and for that, Jonathan Ive and Marc Newson gather their forces and installed an immersive Christmas tree that has been unveiled in London!
IMAGE SOURCE: DEZEEN
Alongside with the designer Michael Howells, the duo has created a magical an fantastic live experience at the lobbyof the Claridge’s hotel in Mayfair.
IMAGE SOURCE: DEZEEN
In the entrance of the hotel has been lined with four-meter-high light boxes glowing with black and white photographs of snow-covered silver birch trees. There is real silver birch trees placed in front of the backdrop in small mounds of artificial snow, while larger green pine trees stand in the foreground.
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IMAGE SOURCE: DEZEEN
Symbolizing the future, the designers placed a young, meter-high tree standing in one corner. Giving some colour to this winter scene, lights with different colours has been installed. They change the colours throughout the day, transforming it from sunrise to night time.
IMAGE SOURCE: DEZEEN
“There are few things more pure and beautiful than nature, so that was our starting point, layering various iterations of organic forms with technology,” said the designers. “Our aim was to create an all-enveloping magical experience that celebrates our enormous respect for tradition while recognizing our excitement about the future and things to come.”
IMAGE SOURCE: DEZEEN
Claridge describe the hotel’s Christmas Tree as a “seasonal landmark” that each year is imagined by a different designer. Since 2009, the tradition has been groing and has made part of it designers as Burberry’s Christopher Bailey, Dolce & Gabbana and John Galliano each bring a festive addition to the hotel’s lobby.
IMAGE SOURCE: DEZEEN
Source: Dezeen
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