Do you know ‘PLAY WITH OREO’ new campaign, yet?
As a part of this campaign, OREO get 10 artists in order to create a series of amazing illustrated ads. Those advertising images revolve around a very special concept: ‘PLAY’! The artists’ work wasn’t easy: they were asked to bring to life words like “dunk”, “twist”, “dream” and “wonder”. But Oreo cookie has to be the head of each character.
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The artists (JEFF SOTO, ALEX TROCHUT, SHOTOPOP, RYAN TODD, MCBESS,ANDREW BANNECKER, BROSMIND, CRAIG AND KARL, ANDY REMENTER, andGEOFF MCFETRIDGE) achieved a beautiful, vibrant and funny result.
YOU WILL BE ABLE TO SEE THESE ADS IN NEW YORK CITY, LOS ANGELES AND INDIANAPOLIS UNTIL THE END OF MARCH. Now, please check out some of the images and leave us your opinion.
For you, strange human, that don’t know nothing about Oreo, it is a sandwich cookie consisting of two chocolate wafers with a sweet creme filling in between, and (as of 1974) are marketed as “Chocolate Sandwich Cookies” on the package in which they are held. The version currently sold in the United States is made by the Nabisco division of Mondel?z International. Oreo has become the best-selling cookie in the United States since its introduction in 1912.
SEE MORE AT: ADWEEK.COM
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