BRHANDS FOUNDATION OPENS ITS DOORS TO ARTISANS AND DESIGNERS
CULTURE – a passionate project that envelops all corners art, design and passion. Artisans and designers complement each other in expected ways and that’s what Culture project wants to establish. A creative hub that grew from Brhands Foundation – one of many Covet Group projects – it’s here to gather luxury brands that complete each design like no other, among them are – DelightFULL, Boca do Lobo and Brabbu.
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The creative hub wants to establish itself as the meeting point between artisans and designers where they will work together side by side. Why this type of project? To promote and project the future of Portuguese arts and trades, to make a new path for it to grow.
With the ambition to preserve the treasured national arts, the Culture project gathered as many activists and advocates to the cause. Government entities, universities, polytechnics, professional centres, artists, artisans and designers are together to bring visibility to the Portuguese arts and crafts in the international market.
“CULTURE project’s main mission is to be able to put, all in one place, the artists, artisans and designers and to create a synergy where there’s an exchange of knowledge and know-how, and being able to project it onto pieces and elevate craftsmanship through design for the whole world”
From the many faces of the project, we distinguished Joaquim Paulo and João Barros – part of the BrHands foundation. Joaquim Paulo claims that this next chapter called Culture is – “CULTURE project’s main mission is to be able to put, all in one place, the artists, artisans and designers and to create a synergy where there’s an exchange of knowledge and know-how, and being able to project it onto pieces and elevate craftsmanship through design for the whole world”.
When questioned about how the young designers that are part of his team have been facing this project, Joaquim Paulo says: “Since we are a rather young team they have been facing this in a very exciting way because this isn’t something you learn in college, this isn’t taught in class, you must be on the field, you must be close to these extremely valuable people, these cultural agents that can teach us how to do”.
Luís Rocha, Director of CEARTE – Centre for the Professional Training in Craftsmanship, believes “that it’s an extremely ambitious project, but it’s extraordinary, and it’s in line with what’s fought for at a national level and at a European level, for the development of our craftsmanship sector and to sell Portugal out there and in here with what distinguishes us, what identifies us and what makes us different”.
With so much at stake, the director of CEARTE tells us that it is possible, through partnerships between this astounding project and CEARTE the existence of artists residencies. Even though it’s not an easy feat. – it isn’t easy especially in Portugal, most of our artisans are still very closed off to these types of questions, fortunately, we have a group of new artisans, with a different training, with a different openness to the world and that already have, let’s say, some availability, they already have a better understanding of the assets that they themselves can have from the openness to projects like this”, he concludes.
Allowing all of this to happen, behind the scenes is Covet Group with its strong fierceness to bring its motto to life – Elevate Design and Craftsmanship. Responsible for the Luxury Design & Craftsmanship Summit we can’t wait for another amazing project that is CULTURE.
READ ALSO: ELEVATING DESIGN AND CRAFTSMANSHIP: COVET INTERNATIONAL AWARDS
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